2011 another great year for 3D movies

Around about this time last year I did a roundup of movies slated for release in 2010. Since then movies like Avatar, Up and Toy Story 3 have done a lot to change the landscape of cinema going. Compared to a couple of years ago, 3D movies are no longer oddities that show up rarely. Most multiplex cinemas probably haven’t had a week in 2010 where they didn’t show a 3D movie.

The good news is that this trend is showing no signs at all of slowing down. With the promise of 3D viewing becoming popular at home, movies should have a life after their theatrical release. Which means more money, for the studios, which means there’s less risk involved in 3D.

I’ll start with the next blockbuster on the starting block, technically it comes out on December 17th, but I’m sure TRON: The Legacy will continue to play well into the new year. Aside from Avatar, I’d say this is possibly the most anticipated 3D movie or the new age of 3D, at least for those of us that saw the original.

TRON: Legacy

Next in the pipeline is a tale of playboy turned vigilante hero, The Green Hornet with Seth Rogen and Cameron Diaz. Due for release January 14th, the movie looks like some fun family action. It will no doubt upset true aficionados of the original 60s TV series, or the radio series from the 30s, for it’s lack of authenticity. But Seth Rogen should add a bit of humour for what has always been a pretty corny show, so it should be fun all the same.

The Green Hornet

Interestingly, The Green Hornet was initially supposed to star Nicolas Cage, but he dropped out. However he does make his 3D debut in Drive Angry, an action thriller that comes out February 11th. If action and violence isn’t what you lok for in a 3D movie, perhaps Justin Bieber: Never Say Never is more your pace, out on February 11th.

Drive Angry

March 25th will see Sucker Punch! released. A fantasy action thriller described as Alice in Wonderland with machine guns by the director Zack Snyder. Snyder also directed two previous comic book based movies, Watchmen and 300, and Sucker Punch does have a very comic book feel about it. The jury is still out as to what rating it will get when it is released, as the trailer doesn’t seem to suggest the PG13 the director claimed he was aiming at.

Sucker Punch!

May 20th will see the fourth in the Pirates of the Caribbean, On Stranger Tides. Jack Sparrow goes in search of the fountain on youth, with much ahaaaarrrring along the way. This will be the first 3D outing for Jack Sparrow, and looks to be another fun romp. Also showing in May will be Kung Fu Panda: The Kaboom of Doom, and another comic book hero Thor will make his 3D debut (directed by Kenneth Branagh).

PIrates of the Caribbean: On Stranger Tides

June will see a return of Lightning McQueen and Mater with Pixar/Disney’s Cars 2. This time, is the teaser is anything to go by, they have become spies. Joining Cars 2 in a June release is The Green Lantern, yet another comic book super hero to get the 3D treatment.

July has a couple more 3D summer blockbusters, with the last in the Harry Potter series Harry Potter and the Deathly Hallows: 2. Given the success of the first part, and indeed all the other Harry Potter movies, this looks like a mega blockbuster in the making.

August will see another 3D movie featuring blue characters suffering the onslaught of dark forces. It’s not Avatar 2, it’s the Smurfs battling with Gargamel. The movie sees the Smurfs turfed out of their village into Central Park New York. The cast includes Neil Patrick Harris, with Smurf voices supplied by Katy Perry (Smurfette), Alan Cumming (Gutsy Smurf), Paul Reubens (Jokey Smurf) and Hank Azaria as Gargamel. For the adults though, there is also 5nal Destination, and Darkest Hour.

Not much happening in September, the only 3D movie scheduled for release is Dolphin Tale, starring Morgan Freeman and Harry Connick Jr, Ashley Judd and Kris Kristofferson.

October has one for the adults, a thriller called Contagion, and one for the kids, Three musketeers 3D.  While November and December promise a rather predictable Christmassy selection of movies like Puss in Boots, Happy Feet 2, Arthur Christmas and The Adventure of Tintin: Secret of the Unicorn.

In all there are over 30 3D movies in production for 2011, and already 16 gearing up for 2012. So if anybody is wondering if 3D is going to catch on, this certaibnly seems to indicate that Hollywood still has confidence that it will.

Avatar 3D comes to Blu-ray at last

Great news if you’re an Avatar fan. The 3D Blu-Ray version is finally available, but with one rather big catch. For the moment at least, only people who buy the Full HD 3D VIERA TV bundle being offered by Panasonic will have access to it.

If you already took the plunge and bought a 3D TV I’m afraid you are out of luck, at least for a limited time. I’d be very surprised if Christmas rolled around an this deal was still exclusive though. While it is a marvellous marketing coup for Panasonic, it could seriously hinder Christmas sales of Avatar if it was only available to Panasonic customer. So I suspect those of use who chose other 3D viewing technology will get Avatar in 3D before long.

If you are lucky enough to be treating yourself to a new 3D TV from Panasonic, you can claim your Avatar 3D, along with Ice Age 3, Coraline and (inexplicably) a Paul Carrack 3D, by sending off this form with your till receipt.

3D and poor vision

If you aren’t lucky enough to have perfect vision, you may have problems watching 3D movies. Given that somewhere north of 70 per cent of people have less than perfect vision, it could cause problems for the accessibility of 3D. Fortunately most of that 70 per cent have eyesight that is easily corrected, either with glasses or contact lenses. But it still leaves some people with problems. In particular, when one eye has a different condition to the other, the brain favours the image from one side. This is obviously going to affect depth perception, which lets face it, is pretty key to 3D.

Fortunately the current trend for 3D movies has spawned a growing fashion for third party 3D glasses. Recently sport eyewear specialists Oakley announced it would be offering 3D glasses to coincide with the release of TRON: Legacy, with polarised lenses. But more interestingly, Polaroid now offer 3D glasses with prescriptions, certified by RealD. Prescription 3D glasses mean that people that wear glasses normally don’t have to go through the technically possible, but usually embarrassing, process of balancing the 3D glasses over their own prescription glasses. Of course you’d have to be a pretty big 3D fan to buy glasses especially for movies, but if it means you keep your cool while getting the most from the movie it might be worth it. Pricing isn’t yet announced, but the Polaroid glasses should be available here from early November.

For home viewing the story is a little different. 3D TVs usually use an LCD shutter system, rather than a polarised screen. This means the glasses worn are active, rather than passive polarised ones. I suspect that this makes it impractical to make prescription versions, with the regular ones usually costing over £100. At least the ones available are usually designed to allow glasses to be worn underneath.

For video eyewear, like the Vusix and the relaxView, you either have to wear glasses underneath, or buy a prescription insert. The Carl Zeiss Cinemizer caters for varying eyesight in a much better way. Each eye has a built-in diopter which can be adjusted from -3.5 to + 3.5D. That’s enough to mean the vast majority of users will get crystal clear images without needing glasses.

The content is coming!

Today marks the first day of Sky’s 3D channel, an event not overshadowed by Virgin Media launching a 3D movie rental service (despite the best efforts of Virgin). It’s a significant day because for the first time there is a real promise of actual 3D content to watch at home. Of course you’ll need a 3D TV, or something similar to see it, but now both elements of the equation are available, it’s full steam ahead for 3D.

It reminds me of the very first TV broadcasts, from Alexandra Palace in 1936. The audience would have been tiny, presumably the 30′s equivalent of gadget fans. In the years running up to WWII, barely 20,000 TVs were manufactured, and presumably the first broadcast was a tiny fraction of that number. I doubt whether we’ll have accurate data on how many people will be watching the Ryder Cup in 3D. I’m guessing it will be comparable to the first BBC broadcasts (not least as it is currently on hold due to a waterlogged course).

No doubt the haters will be queuing up to say how rubbish and gimmicky 3D is, and it’ll never catch on. But now that it is technically possible to watch 3D at home, we can find out how much people are willing to pay for 3D. Currently 3D TVs cost roughly double the price of their 2D equivalents. But that premium can’t last for long, once people start actually buying 3D TVs. But the main reason for people hesitating before buying 3D TVs is as much to do with lack of content as the price.

I’m not sure of the market share of Virgin Media and Sky, but there are plenty of people getting TV both the old fashioned way (over the air) and the modern way (via the internet). I guess free to air 3D content will be a very long way off, but downloadable 3D seems a very simple to offer feature. Services like Love Film, which already has an on-demand service built into some TVs, and iTunes are in a perfect position to implement 3D immediately.

Sadly, I’m not quite in a position to invest over £1,000 on a 3D TV, so I’m holding back for a price drop and a quality shake-down. I think in six months to a year, cheaper and higher quality TVs will be available. But in the meantime, I’d be thrilled if Apple were to implement 3D in iTunes, so I could watch content on my Carl Zeiss Cinemizer Plus. I expect it any day now, though I’ve been expecting it for at least a year now.

Zeiss Cinemizer OLED announced, quietly, at IFA

As regular readers will possibly already know, I’m a fan, and an owner of the Carl Zeiss Cinemizer Plus. So I was thrilled to get a glimpse of the next model on their roadmap, the Cinemizer OLED. The ship date is still in the distant future, somewhere in 2011, and the official specs are still under wraps. Though Übergizmo have had a rather inaccurate guess at the resolution, followed by Engadget, parroting the same misinformation. Come on guys, do your homework, people look to you for information, not just being first!

So as a 3D enthusiast, I made a bee line to the Zeiss Cinemizer booth at IFA to get a first hand look at the upcoming model. They were at pains to point out that this is still a prototype, and they weren’t announcing specifications at this point. Which suggests production will be some distance away. The resolution however is definitely higher than the previous model, the Cinemizer Plus. The Cinemizer Plus has a 640-x-480 screen resolution, which for video is actually fine so long as the media quality is decent. The Cinemizer OLED is measurably better, and is in a wide screen format to boot. Although the Zeiss people on the booth were unwilling to say exactly the resolution, I would say it seemed at least 720p.

One of the Zeiss crew getting carried away playing MotorStorm 3D

The main reason is that the prototype they were demonstrating was hooked up to the output of a Sony PS3, and they had a 3D version of MotorStorm. I’ve tried playing games with my Cinemizer Plus, and while it works to a certain extent, not being able to see scores, range maps and other smaller onscreen graphics is a problem. The new Cinemizer OLED is a much different experience, bigger looking screen, sharper images. I don’t know for sure what the new resolution will be, but it will definitely be better than the 640-x-480 the other blogs are quoting.

There are also changes to the compatible 3D formats the Cinemizer OLED will play. They were demonstrating a 3D DVD playing through a laptop, and into the screens of the Cinemizer. I checked the format, and saw that it was over-and-under 3D, as opposed to the side-by-side 3D Cinemizers usually use. So hopefully this means more compatible media to watch, which is fantastic news (as soon as more 3D DVDs are available).

One final treat was a whole custom 3D virtual reality system on show. It was very much in the prototype stage, much more so than the Cinemizer OLED. The regular Cinemizer had a small module attached above the screens, which monitored position and direction. The video feed was from a PC running what looked to be some sort of architectural software. Wearing the Cinemizer, you could look around and tilt your head in any direction, and the landscape would appear static, as if you were actually there.

It is a custom solution built by a German company, presumable to sell into Architectural vertical markets. It was a bit of a gimmick I suppose, but if that was hooked up to a proper gaming platform, the results would be spectacular.

So that’s as much information as I could squeeze out of the crew on the booth. I think the price quoted by other sites seems about right, at €400. But I’m sure if this product sees it’s full potential, the price will come down, as volumes go up. Not that I’ll be waiting for that of course, I’m saving already!

TV manufacturers banking (literally) on 3D success.

CES in Las Vegas was thick with 3D technologies, TVs, cameras, video cameras, projectors. People were excited, but at the same time plenty remained unconvinced by the long term future of 3D. IFA, a similar show in Berlin, has shown that flash in the pan or not, the consumer electronics industry has thrown its full weight behind it.

A quick tour (if that’s possible with over 25 halls to explore) of IFA last week showed all the main TV manufacturers have put a lot of effort into promoting 3D. If you were to take this at face value, you’d be forgiven for thinking that 2D TVs will be thin on the ground in a couple of years. Sony, Samsung, Panasonic, Sharp, even Loewe the premium German electronics company were showing 3D TVs and components. Basically, if you were trying to flog a 2D TV it must have been embarrassing.

Sony, in an opulent display of commitment to 3D, had a whole hall to itself. Almost as soon as you entered you were presented with polarized 3D glasses, as almost everything on display required them. The scale of the exhibit was breathtaking, with 3D video projected onto each three story wall.

Having followed the 3D revolution for a little while now, one thing struck me. I suspect the general public is less enamoured with 3D than I am. I understand that I’ve taken an interest beyond the average consumer. However, whether the general public are interested or not, the immense marketing budgets at play here could really make a difference.

The problems of consumer 3D are many. From the lack of 3D content, the need to wear glasses in most cases, the expense and frankly the lack of demand; all make it difficult for 3D to get a toehold in the TV market. However, all of these issues, every last one, is solvable with enough budget. What IFA has demonstrated is the fact that all the companies involved appear to be pulling in the same direction and spending a LOT of money convincing us we want 3D. I was already convinced, but it will be interesting to see how this unfolds. If it works, it can only mean more selection, and cheaper 3D everything.

Sky 3D launches on October 1st

After testing the market for 3D by showing 3D football in pubs across the country, Sky has announced it will launch a 3D channel on October 1st. It will be a mix of sport and movies, with golf’s Ryder Cup being the first event to launch the channel. Customers subscribing to the Sky+ HD package will have access to the channel.

3D fans have been waiting for consumer 3D with great excitement

Viewers will of course have to have invested in a new 3D TV, but this summer has seen a model from LG, Panasonic, Samsung and Sony, launched in earnest. Most manufacturers have both active and passive viewing options, and Sky will support both types. The Sky+ HD box will enable recording of 3D content.

This is a great leap for consumer 3D, there’s no denying that. But I can’t help wondering if this is what the Hollywood studios were hoping for. Initially 3D movies looked like a way to get people back into movie theatres, after giant flat screen TVs and Dolby Digital sound were becoming normal consumer items. But after the initial activity in the theatres, the studios were losing out on the followup DVD or Bluray release. So 3D movies have been stacking up, with no way for consumers to see them unless a movie theatre decided to show them again.

It seemed like the consumer electronics industry were ready to help out, by building 3D TVs and supporting 3D Bluray players. It seemed Hollywood had a new outlet for it’s 3D catalogue. However only a fraction of the movies out there have made it to 3D Bluray, probably because the audience is so small.

So the Sky announcement is great news, but I don’t see how this will help Hollywood get new revenue from it’s movies. It doesn’t seems to indicate any of the companies involved having a a fully fledged 3D game plan. But hats off to Sky for getting the scoop on the first broadcast 3D TV.

Panasonic announce a 3D camcorder for the rest of us

The good people of Panasonic some great news for 3D fans. A Panasonic video camera that records 3D action, not a first for Panasonic, but the exciting news is that this is the first consumer model. Details on pricing haven’t yet been announced, but it will certainly be less than the $21,000 pro models. To qualify as a consumer item I would say it needs to be less than £1,000.

Panasonic HDC-SDT750

It is based on the 700 series of video cameras, which use a single lens. The HTC-SD750 appears to have a single lens, but with an additional 3D converter lens added on, meaning it can be used for both 2D and 3D movies. The movies will be recorded in AVCHD, a common format for modern cameras, but whether it will be as two discreet files, or some sort of hybrid file isn’t clear. Digital editors usually have to convert AVCHD files into more common formats before getting to work on them, adding further hybrid files seems a little reckless unless 3D editing software is included. The camera will play directly to the Panasonic Viera 3D TV, and the movies can be recorded to Bluray for posterity.

All will be revealed when the camera launches in the Autumn.

3D Apple TV

Currently there is a lot of speculation that Steve Jobs’s hobby, the Apple TV, is about to get an overhaul. Most rumours speculate that the box will become more reliant on cloud services, forgoing the internal hard disk for flash memory. But none of that really pushes the device ahead of the crowd, now that some TVs, Bluray players and gaming consoles are getting access to on-demand movies. In fact in 3D Apple is unusually behind the curve.

It would make sense then, that a new version of the Apple TV should get up to speed with 3D. The basic hardware requirement for 3D TVs is a dual HDMI connection, something not terribly difficult to implement. There are already devices, like the Samsung BD-C6900, which can play 3D discs, and also access movie download services like Love Film or Netflix. However there is still a missing piece of the puzzle. None of the services out there offer the ability to download 3D movies.

Here’s where Apple could potentially steal a march on the competition (albeit a short lived advantage), by offering the first downloadable, on-demand 3D movies. One of the biggest drawbacks to the 3D capable hardware out there is the lack of movies available. Meanwhile Disney/Pixar has been racking up lots of 3D movies, so as Disney’s biggest individual shareholder Steve Jobs might well have access to some of the biggest 3D titles for iTunes.

So how likely is this to happen? Well, Steve Jobs is not a fan of discs, still refusing to add Bluray to any Macs. He clearly doesn’t see a future in them. So what of 3D? Well the plethora of 3D coming from Pixar appears to suggest he is comfortable with the idea. I would say that if the next version of the Apple TV doesn’t have a 3D capability it would show an uncharacteristic lack of vision from the Apple founder.

Incidentally an accepted 3D digital download standard could also give a green light to new portable 3D devices. The Carl Zeiss Cinemizer can already display 3D in the side-by-side format. But a lack of standards for 3D has until recently meant that content is thin on the ground. So a 3D standard that’s easily downloaded from iTunes or elsewhere could give the head mounted display industry a great shot in the arm.

3D format war cancelled due to lack of interest

Peace in the format war means it's safe to buy 3D products.

Hollywood and technology manufacturers have a difficult relationship. So it’s surprising to see that peace seems to have broken out in the 3D format. After the epic battles of VHS vs Betamax and DVD HD vs Bluray, the protagonists seem to have lost their appetite for a fight and realised getting together and building standards from scratch is the sensible way to go.

Aside from a few 3D glasses compatibility issues, all 3D TVs, and 3D Bluray players appear to play together nicely. Hollywood is happy that piracy is locked out, and it’s 3D productions can be seen by the widest audience. So everybody is happy right?

I think this format war that never was, could still see a minor skirmish. After all, watching movies on disks is distinctly old fashioned for many. Downloads are the future, and 3D must be supported in the near future. So will there be any conflict? As usual It’ll come down to the studios and the technologists agreeing on a secure format. There are already plenty of downloadable movie services, from the Apple, XBox 360, Netflix and Love Film (in the UK). That means the studios are now getting comfortable with the security of downloadable content. However the hardware that downloads is played on would need to support 3D, but as the 3D inputs of 3D TVs are already specified, it shouldn’t be a problem.

So it would seem that buying 3D players, or 3D TVs is now somewhat future-proofed, which will take a lot of the perceived risk out of the purchasing decision. Thanks to Hollywood giving peace a chance.